Scott Schroeder has been promoted to president and CEO of Cohorts. He was previously COO of the Denver consumer marketing firm.
Toronto-based Thane Direct Group has begun a global DRTV effort to promote the California Beauty Sudden Lift skin care system. The long-form campaign was tested in September in Belgium, France, the United Kingdom, Argentina, Poland and Philippines. This month, the product was launched in Germany, Switzerland and Holland; a worldwide rollout is expected over the next three months.
Siebel Systems Inc. and IBM Corp. have partnered to offer a new on-demand hosted customer relationship management (CRM) service, Siebel CRM OnDemand.
FOXNews.com has signed a three-year agreement to use 24/7 Real Media’s Open AdStream Local as its ad serving solution.
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