Short Cuts
Datagence Inc., a consumer database company, hired Douglas Turetzky and Judd Bergenfeld as directors of list management. Turetzky will head up Datagence’s new sales office in Las Vegas, and Bergenfeld will work at the corporate office in Red Bank, NJ.
Mercury Global Inc. has entered into an agreement with ITV Direct to represent the diet supplement product Supreme Greens With MSM .
Harte-Hanks rolled out Allink Business Advantage at the National Center for Database Marketing Conference in Orlando this week. The product is an integrated database product for the business-to-business market.
John Mellor joined Web analytics firm Omniture as vice president of marketing. He was most recently senior vice president of marketing and business development for Frontline Educational Products, LLC, a consumer education direct marketer.
Robot Builds Robot Corp. will manage the online data collection and promotion analytics for direct response spots introducing the Comet Clean and Flush system. The spots are slated to begin airing today.
