DoubleClick Inc. has retained the investment banking services firm Lazard Freres & Co. to explore options to increase its shareholder value, including possibly selling all or part of the Internet advertising firm, recapitalization or creating a spin-off company.
The Bombay Co. Inc., Ft. Worth, TX, has turned to the Internet giant Amazon.com to take over maintenance of all its e-commerce Web sites, in addition to tracking and analyzing online direct marketing promotions and customer behavior. The tracking and analysis will be handled by San Mateo, CA-based Coremetrics Inc.
Connect Direct Inc. of Redwood City, CA, has been retained by San Jose, CA-based Covad Communications Group to develop a direct mail campaign to promote its Internet connection services.
The New York- based search engine marketing firm iCrossing Inc. has opened branch offices in Chicago and San Francisco
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