Shop At Home, Inc., Nashville, TN, will unveil its Internet expansion plans and partnerships in a live national broadcast scheduled for February 10. The company also plans to announce its second quarter 1999 earnings during the broadcast. The announcement will air from 7:30 a.m. to 8:00 a.m. EST on the Shop At Home Network as well as Echostar DISH Network and Primestar satellite services.
The company is creating a new site at www.sath.com to simulcast the announcement. The site will be available beginning today so that individuals may download RealPlayer Plus G2 software, which is required to view the simulcast. The site will also provide a complete listing of local cable channels on which the announcement will air.
“We chose this medium to unveil our expansion plans because our concept can best be presented in a multimedia format,” said Shop At Home president and CEO Kent Lillie in a statement. “We also wanted to give viewers the opportunity to ask questions about our plans, so we are setting up a toll-free question line and will devote a portion of the broadcast to answering call-in questions.”
Shop At Home is a home shopping network that reaches more than 60 million full and part-time cable households for a portion of each day through its network of over 200 affiliated television and cable systems and its owned and operated stations.
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