Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier is so impressed with the strong leads it gets by submitting keywords to a dozen or so search engines it has stopped using banner ads.
Shindigz, one of four sites run by 77-year-old parent Stumps (www.stumpsparty.com) in South Whitley, IN, began submitting keywords through trusted feeds in February 2002. Traffic increased 20% within two months. Between July 2002 and July 2003, prospects arriving at the site to research or buy party supplies rose 100%. And online sales rose from 10% of total sales when the trusted feed program started to 15% by this July.
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