THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that’s what the leading e-mail service providers (ESPs) would have us believe.
With the sector’s future clearly in customer retention, upselling and cross-selling, database companies have been snatching up ESPs at a feverish clip.
Earlier this year, Acxiom bought ESP Digital Impact and InfoUSA acquired e-mail technology firm @Once. Experian picked up CheetahMail in March 2004.
Last month, loyalty marketing company Alliance Data Systems’ Epsilon unit purchased Bigfoot Interactive
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