Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line.
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| Shania’s new fragrance will be called Shania by Stetson |
Twain is a five-time Grammy winner and the best-selling female country artist of all time.
“The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world,” Marsha Brooks, VP-marketing and business development for Coty Beauty USA, said in a statement.
The first fragrance is going to be called Shania by Stetson and will debut later this year, a Coty spokesperson said.
Terms were not disclosed.
Coty, with sales of $1.9 billion last year, markets the Stetson brand as well as Adidas, Rimmel, Calgon, Celine Dion and Esprit.
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