MAIL ORDER entrepreneur Joseph Sugarman has authored three titles designed as a seminar on marketing.
The first volume focuses on how to write powerful advertising copy. Topics covered include process (such as how much copy to write, editing and sequence), understanding what copy elements work (typeface, paragraph headings, testimonials, etc.) and examples of copywriting by Sugarman’s own agency JS&A.
Volume two offers marketing lessons (such as “The Bobby Darin Approach”-meet the needs of the market to raise capital and then follow your dreams) and anecdotes to back them up (like “The Miracle Oil of Hawaii”).
Selling products on television via spot ads, infomercials or shopping networks is the theme of the third volume. How to write a script, build a brand on television and direct a commercial are among the nuts-and- bolts issues of DRTV discussed.
And of course, there’s a call to action. “Advertising Secrets of the Written Word,” “Marketing Secrets of a Mail Order Maverick” and “Television Secrets for Marketing Success” (all published by DelStar Books, Las Vegas) can be ordered direct. Call 1-800-323-6400.
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