Search Results for: virtual reality
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Watchdog Group Files Complaints with Feds Over Product Placements
A watchdog group petitioned Federal authorities Tuesday to look into products and ads embedded in television shows. The group, Commercial Alert, filed
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Promotion leads BRANDING
For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.
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Tin Star
Marketing folks and sales people in any corporation get along in the same kind of uneasy truce seen among cats and dogs living under one roof. Like felines
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Agencies
Down in the Mall
While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot
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Better than the Real Thing
A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based
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Fast Clip
With the economy in its third year of doldrums, it’s little surprise that consumers say they’re using coupons as a way to pinch pennies. But scratch beneath
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Conversation Pieces
This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between
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BEST promoted BRANDS of 2002
One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a
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Agencies
CONFERENCE PROGRAM
MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS