Search Results for: virtual reality

Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers
coming to its stores with a pitch for “free play.”

Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience.

The relatively low cost and high engagement rates make using social media
to activate sponsorships an attractive channel.

Courtyard by Marriott’s popular Super Bowl Sleepover Contest is back with
a fully customized 4D experience debuting Sept. 28 in NYC.

When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.

Snapchat and gamification turn stagnant bottles of Pepsi and
packages of Frito-Lay snacks into an entertaining sweepstakes.

eSports is a still nascent industry filled with commercial opportunity.
The growth is staggering and brands want in.

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.