Search Results for: qr codes

A recent report from comScore shows that 14 million Americans scanned QR codes on their mobile phones in June. The most likely places for this action were at home or at a store.

When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.

Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers

In 1953, Michael Emoff’s grandparents started a promotional products distributor, Shumsky Enterprises, in Dayton, OH. His mother worked there too

VALPAK DIRECT MARKETING SERVICES: is launching its first national QR campaign over the next to months.

A new study from ExactTarget shows that mobile email and text messages have played a part in a significant number of mobile purchases.

Learn three things that customers don’t want from your loyalty programs

According to a survey from Prosper Mobile Insights, nearly 53 percent of smartphone owners said they use their smartphones for all the functions and that “it’s my life.” Nearly a third said they use their smartphone’s basic functions and some apps. More than half of respondents also said they prefer…

For health and wellness marketers trying to motivate healthy changes in behavior, mobile is a perfect fit. The most successful health and wellness initiatives are simple, convenient, and easily integrated into the consumer’s life. Mobile perfectly mirrors those attributes, allowing consumers to interact with the brand whenever and wherever they need to. Successful mobile programs devise engaging apps that create value for both the brand (through frequent and deep engagement) and the consumer (through instantly accessible information and support.) Here are four marketers who make mobile work:

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