Search Results for: qr codes

  • Experiential Marketing Trend of the Week: Themed Learning

    Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action.   Cinema Morgan Stanley at Work caught our attention with an […]

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  • Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive

    Workplace benefits are critical to attracting and retaining top talent in just about any industry, but the topic isn’t typically enthralling. So at Morgan Stanley at Work’s Thrive 2025 conference, which educates human resources professionals on the brand’s employee benefits solutions, the company added a little Hollywood magic to its presence on the show floor. […]

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  • SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge

    From the fandom to the temps, it’s hot, hot, hot in SoCal this week, where EM has landed for what is arguably the superfan event of the year: San Diego Comic-Con. Among brands leading the experiential way once again is Paramount+ and its touring activation, The Lodge. The footprint is bigger and the IP is […]

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  • Experiential Trend of the Week: Laundromats as Venues

    Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are leveraging the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh spin […]

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  • Quip taps QR codes to build omnichannel marketing program  

    Toothbrush brand Quip better tracks and remarkets to customers after implementing QR codes on its packaging. Like most direct-to-consumer brands, oral care brand Quip struggled to gain insights into shoppers who purchased its products at a retail store.  Quip launched in 2015 as a direct-to-consumer electric toothbrush brand, coupled with a subscription service for shoppers […]

  • When Did Ad Tech Get So Obsessed With Outcomes, Anyway?

    Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.

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  • The Brief: Furby Clubs and Drip Lounges

    This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.

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  • Lifetime value is key for beverage marketing, Bero VP says 

    Premium nonalcohol beer brand Bero, which is co-founded by ‘Spider-man’ actor Tom Holland, is using a paid membership model to help drive repeat purchases.  Bero is untapping a niche for itself: premium nonalcoholic beer.   The brand launched in October 2024 with actor Tom Holland as the co-founder. Bero is targeting affluent consumers who are transitioning […]

  • Banking on Vaults

    Event profs are on an everlasting quest for meaningful ways to crack the code on engagement and connection. But some teams are turning the tables by encouraging their audiences to become the problem-solvers through vault-themed installations and experiences. Whether it’s a consumer company inviting fans to riddle their way into a life-sized safety-deposit box that […]

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  • Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions

    Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one day, it’s hard to highlight outstanding experiential and engagement design in one story (see our Part One report on the pavilions). The World Expo runs through October, if you decide to hop on a flight, but in the meantime, here’s […]

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