Search Results for: pop-up

How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.

The Crown Royal Rig is the anchor of Crown Royal’s experiential strategy as it grows partnerships with properties like NFL and Houston Rodeo. Hadley Schafer, vp of Crown Royal at Diageo, talks big rigs, the brand’s purple motif and connecting with the heartland.

Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. In partnership with AIRE Health, and as part of a […]

The editors of event marketer recap the top experiential trends and ideas from the month…

  Tuesday April 29, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    PLAY BALL! BIG3 has added the newly launched VICE Sports to their season eight media lineup. VICE Sports will receive 14 live hours of BIG3 games and join CBS as the distributors for the BIG3’s summer slate […]

This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”

What’s old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. Ahhhh, the corner deli. Whether you grew up with one on your block or just coveted bodega culture on TV, the convenience store is an […]

The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the show’s milestone. From April 18-27, hundreds of thousands of car buffs descended on New York City’s Javits Center to explore the exhibits, interact with their favorite […]

Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its first off-site activation, the Foot Locker-owned shoe retailer went into the community to meet its customers where they are with a pop-up rooted in Latino culture and authenticity. For the relaunch of adidas’ Superstar shoe, WSS partnered with […]

Cuffing season is over, and we’re about to enter “Hot Girl Summer.” For Tinder, that means entering the cultural conversation with experiences that tap into the Gen Z zeitgeist and create moments for users and prospective users to “mingle” in person in a casual environment. The brand’s ExCycle pop-up at Tumbao in New York City […]