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The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal
winning ideas. Eat. Laugh. Here’s a peek at handful of outstanding finalist’s campaigns.

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos

The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social.

Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.

American Express added a fresh take to its fourth year at Coachella,
staging an exclusive destination for its VIP customers.

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

The Girls Skate India clinic is the next chapter in street wear
brand Vans global campaign, This is Off the Wall.

By learning how to measure events marketers can justify their expenses to the C-suite.

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile.