Search Results for: pop-up

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.

Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

According to Ipsos OTX’s Socialogue, 62 percent of online audiences pay attention to online ads. Of this group, 46 percent of worldwide respondents say they have looked at or read an online ad for a brand or product in the past month, 42 percent say they have watched an online commercial for a brand or […]

In this video interview, Opera Mediaworks CEO Mahi de Silva joins Digits with a look at the next wave of mobile and interactive marketing

Earlier this month, the LeadsCouncil, an independent online lead-generation association, announced the Comply badge initiative to help foster trust and transparency between lead buyers and sellers. The program will allow marketers to show their compliance with regulatory guidelines with the help of a grading system and visible on-page badge. What it is Comply, powered by […]

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.