Search Results for: pop-up
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Digital
Factors Influencing Digital Marketing Budgets
The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.
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Agencies
RPI vs. RFM: Real-Time Value in Software as a Service
Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.
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Social
10 Ways to Reach Younger Audiences with Social Media
Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.
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Agencies
The Pop-up Shops Broker
An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.
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Social
Travel + Leisure’s Top Social Guy Shares 10 Hard-working Twitter Tactics
Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.
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Data & Analytics
7 Ways to Get More Email Opt-ins and Subscribers
Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.
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Study: 62% of Online Audiences Pay Attention to Online Ads
According to Ipsos OTX’s Socialogue, 62 percent of online audiences pay attention to online ads. Of this group, 46 percent of worldwide respondents say they have looked at or read an online ad for a brand or product in the past month, 42 percent say they have watched an online commercial for a brand or […]
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The Future of TV Ads
In this video interview, Opera Mediaworks CEO Mahi de Silva joins Digits with a look at the next wave of mobile and interactive marketing
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LeadsCouncil’s Comply Badge Program Aims to Build Trust Between Lead Buyers and Sellers
Earlier this month, the LeadsCouncil, an independent online lead-generation association, announced the Comply badge initiative to help foster trust and transparency between lead buyers and sellers. The program will allow marketers to show their compliance with regulatory guidelines with the help of a grading system and visible on-page badge. What it is Comply, powered by […]
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Data & Analytics
Stop Survey Fatigue: Listen to Customers Without Driving Them Away
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.
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