Search Results for: pop-up

Friday January 21, 2022 Members of the NCAA members ratified a new streamlined version of the association’s constitution on Thursday, with balloting showing an 80.4% approval for the move as part of a two-step process designed to decrease responsibility of the association’s national office and allow changes to rules at all levels of college sports. […]

Holiday activations from likes of Amazon, KFC, Walmart and others.

Here is how brands are engaging tennis fans at this year’s US Open—from tapping kinetic floor tiles to showcase Mercedes-Benz’s electrification efforts to popping up tennis courts for American Express cardmembers to engaging fans at home with a Honey Deuce Cocktail Kit from Grey Goose—according to a piece in CM sister pub Event Marketer.

  To promote its new documentary, “Romeo Santos: King Of Bachata,” and “Romeo Santos: Utopia Live From MetLife Stadium” concert, HBO Max tapped into Dominican culture with a bachata-themed pop-up in Manhattan’s Washington Heights neighborhood through featuring daily programming, a historical tour of the music genre, an on-site barbershop and dance classes. Read about the […]

FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Zenni is investing in OOH marketing once again, with billboards, pop-ups and social media tie-ins.

How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

Grey Goose embraces nature themes in its newest ad campaign–and leans into digital marketing and experiences moving forward.

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.