Search Results for: loyalty

Walgreens debuts its first loyalty program, Balance Rewards.

Earlier this fall we announced The Dealies Awards, a program meant to recognize companies doing noteworthy things in the local-commerce industry. After considering a number of submissions for awards in various categories, we’ve carefully selected six winners for the inaugural edition of The Dealies.The winners are listed below, along with which award they’ve won and […]

This new survey from the Shopper Technology Institute unveils how CPGs use coupons.

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs

Groupon is in trouble, an observation that can be made just by seeing the decline of the daily-deals company’s emails. Chances are, Groupon will be dead in 2013, according to one writer. There are three reasons why: 1) Groupon was and is a bad deal for most businesses, 2) businesses that need Groupon’s services most […]

This continues our series of profiles of local-commerce companies. The purpose of these Q&A profiles is to give merchants, marketers and others in the industry a look at what some deal platforms out there are doing. These profiles are also meant to offer different perspectives on the future of the local-commerce industry. This week we’re […]

In its latest Local Commerce Monitor tracking survey, BIA/Kelsey found that more than half of small and medium-sized businesses (SMBs) currently utilize or plan to utilize customer loyalty programs. The survey also found that less than 15 percent of SMBs say they have a mobile website. According to Wave 16 (Q3 2012) of the Local […]

By Tim Riesterer, chief strategy and marketing officer, Corporate Visions, Inc.

Mr. Clean. Aunt Jemima. The Pillsbury Doughboy.

Consumer brands seem to have a knack for creating a brand mascot and having it resonate almost instantly with their customers. The business-to-business (B2B) world, however, doesn’t seem to work that way.