Search Results for: loyalty

In a move that shouldn’t come as much of a shock to anyone, Groupon has announced a “leadership change” that involves the replacement of now-former CEO Andrew Mason with a new “Office of the Chief Executive,” comprising executive chairman Eric Lefkofsky and vice chairman Ted Leonsis. The move is effective immediately. Lefkofsky and Leonsis will […]

If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.

No more is the digital world a place where consumers have to be, but rather a space that they love to be in.

Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month: P&G’s CMO, influencer trends, must dos for loyalty programs and more.

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

We’re continuing our series of profiles of local-commerce companies by featuring Koopedia. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Koopedia […]