Search Results for: loyalty

More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.

Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.

These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.

Amazon Go is a game-changer for retail overall. Here’s why this model, which skips store checkout lines via a smartphone app, will work.

Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.