Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 30, 2018 KFC's New CMO on Reba, AI and What Keeps Her Up at Night Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it? More……
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 26, 2018 3 Ways Sports Marketers Can Improve ROI With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports. More… …
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 25, 2018 Q&A: How Intel Is Getting Inside B2B Customers’ Minds Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 23, 2018 New Website Helps Planet Fitness Strengthen Engagement Planet Fitness is exercising a revamped website strategy to encourage sign-ups from everyone who resolved to get in shape for 2018. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating Great Webinar…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 How To Spot Un-Authentic Influencer Content With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for. More… SPONSORED BY: A Free Webinar: 10 Tips…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 PGA Sponsorship and TV Campaign Boosts Sentry’s Profile A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power…
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding.