Search Results for: loyalty
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Agencies
In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic
More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.
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Agencies
Better B2B Data in 2017—Here’s How
Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.
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The Art of Authenticity in Branding
Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.
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Agencies
Neiman Marcus Starts a New Journey to Humanize Marketing
There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.
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Agencies
2017 Influencer Marketing Changes to Be Aware Of
To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.
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Agencies
There’s Room for Improvement in B2B Retention: Survey
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
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Jockey, With No Budget, Finds Success in Content Marketing
Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.
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Agencies
6 Phrases Sure to Damage Client Relationships
These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.
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Agencies
Amazon Go: A Bold, Inevitable Retail Revolution
Amazon Go is a game-changer for retail overall. Here’s why this model, which skips store checkout lines via a smartphone app, will work.
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Agencies
6 Ways to Remain Competitive with Millennial Marketers
Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.