Search Results for: loyalty

Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.

Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.

Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.

Chase’s Sapphire Reserve now has a cult-like following. Learn why so many stars aligned and how to tap into its loyalty playbook.

Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.

A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.

The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.

Need to catch up on what’s doin”? Here’s our reader’s top picks for March.

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.