Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 30, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More… SPONSORED…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 29, 2018 B2B Marketers Need to Get Ready for GDPR Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake. More… SPONSORED BY: Free Webinar On Demand: New Action Steps for Killer…
With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 27, 2018 Air New Zealand Finds a Niche in Video Storytelling Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool. More… SPONSORED BY: Free Webinar: Turn Direct Mail…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 23, 2018 Six Rules for Innovative Storytelling Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline. More… SPONSORED BY: Submit Your…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 21, 2018 Smart Ways to Harness the Power of Testing in B2B Email Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential. More… SPONSORED BY: Free Webinar: Taking Direct Mail Digital…
Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership March 20, 2018 How to Avoid MarTech Burnout: 7 Tips Are you a victim of analysis paralysis? Here's 7 tips to avoid martech buying burnout. More… SPONSORED BY: Submit Your Entry To Win A 2018 PRO Award! It's time to submit your game…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 16, 2018 Vans Skateboarding Clinics Celebrate Girls The Girls Skate India clinic is the next chapter in street wear brand Vans global campaign, This is Off the Wall. More… SPONSORED BY: Submit Your Entry To Win A 2018 PRO Award! It's…
Media agencies are missing a number of key opportunities when marketing to LGBTQ consumers. Learn how the divide breaks down in this new research.