A survey has helped identify the gaps between what shoppers want and what the industry is delivering.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 13, 2018 How to Motivate Summertime Daydreamers The Forbes Communications Council has the answers—13 of them in fact. More…   SPONSORED BY: A Free Online Conference: 5 Keys To Successful Influencer Marketing From the world’s most respected resource on marketing comes Chief…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 12, 2018 Digital is the New Workout for Life Fitness Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 10, 2018 Masters of Measurement Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns. More…   SPONSORED BY: A Free Online Conference:…

When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 6, 2018 Digital is the New Workout for Life Fitness Today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for Life Fitness. More……

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 5, 2018 Influencers Help Xerox Set the Page Free Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand. More… SPONSORED BY: 2018 Experience Design & Technology Awards This is the world’s only…

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here's why you need to watch your brand closely.

Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.