Search Results for: loyalty

At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age,
fans of the brand are key to its content creation strategy.

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

Personalization and meaningful 1:1 interactions are the Holy Grail for marketers.
But creating individualized, two-way conversations can be a challenge.

Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research.

7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points.

Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.

Apple has filed a new trademark application for its classic rainbow-colored logo
prompting widespread speculation about what exactly it will be used for.

Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services.

Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.