Search Results for: loyalty

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.

A survey has helped identify the gaps between what shoppers
want and what the industry is delivering.

When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here’s why you need to watch your brand closely.

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.

Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns!

A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in.

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.