Search Results for: loyalty
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Acquisition
4 Tips to Convert Customers to Brand Advocates
Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.Tagged in: -
Acquisition
How Retailers are Missing the Mark with Shoppers
A survey has helped identify the gaps between what shoppers
want and what the industry is delivering. -
Demand Gen
How Shifting Business Strategy Can Break a B2B Brand
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
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Acquisition
Incredible Articles: Our B2C Marketing Top 10 for June
If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.
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Engagement
How Inattention Can Break B2B Brands
B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here’s why you need to watch your brand closely.
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Acquisition
How to Ensure Superfans Don’t Become Super Critics
Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics. -
Acquisition
Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns!Tagged in: -
Direct Marketing | Print
Equipment Depot Rebrands to Become More Human
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
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Demand Gen
The Real Differences Between B2C and B2B Marketing
Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in.Tagged in: -
Acquisition
Understanding Why Micro-Segmentation is Critical to Digital Experiences
Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.