Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how its first experiential event came to be and how it all went down.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 9, 2018 For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile and social are essential for…

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 7, 2018 What the Military Can Teach Us About Leadership (It’s Not What You Think) High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel. More…     Creating Consumer Insight: The Smart…

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 3, 2018 Kristin Bell + Kids = Catchy Campaign for Old Navy The campaign is not only a way for Old Navy to drive store traffic, but it also taps into its cause platform ONward!  More…   SPONSORED BY: 2018 Experience Design & Technology…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 2, 2018 Walmart Makes a B2B Ecommerce Play in India B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India. More… SPONSORED BY: A Free…

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain restaurant B. Good about the challenges of marketing to new dining audiences.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 26, 2018 Social and Events Help Bullhorn Amplify Its Message A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads. More… SPONSORED BY: A Free Online Conference: 5 Keys To Successful Influencer Marketing…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 31, 2018 Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.…