Search Results for: loyalty

Burger King customers can score a Whopper for only a penny, but
the crafty part is they need to be near a McDonald’s.

Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand?

Join Bruce Henderson June 19th in NYC at “Marketing to Women in the #MeToo Era” to share ideas
and actionable steps you can take right to transform best intentions into meaningful change.

Writers can take thought leadership from bland to
captivating with these six simple steps.

A new holiday trends report helps marketers
understand the frazzled holiday shopper.

Regardless of how great your new product or service might be, customer experience and expectations
and reality will clash as long as your team members fail to embrace your core message.

A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests.