Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 6, 2018 Disney’s Lessons for Leveraging Data to Build Relationships SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse. More… SPONSORED BY: Your ad words results are not telling the…
When it comes to bolstering consumer relationships the ultimate building block lies in brand affinity.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 04, 2018 Tapping Local MLB Teams to Send a Delicious National Message A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom. More……
Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 31, 2018 What Leaders Need to Know about Hiring the "Purpose Driven Generation" Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees. More… SPONSORED BY: A Free LIVE Webinar: Improving AMB: Why the intersection…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 30, 2018 Memorable Events Help Sophos Engage B2B Customers An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers. More… SPONSORED BY: Connect to Convert – Boston The World’s top conference and expo on customer…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 27, 2018 Special Report: Masters of Martech 2018 In this new Chief Marketer Special Report, discover how 7 leading B2B and B2C brands—including Second City, Bombardier Recreational Products, Box and more—are leveraging technology for better marketing ROI. More… SPONSORED BY: A Free…
The branding power of YouTube is undeniable. As the number of viewers grows marketers’ opportunities to reach more consumers and benefit their bottom line.
The customer experience is no longer just a check box—here's why.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 23, 2018 FedExCup PGA Sponsorship Helps Engage B2B Customers As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship. More… SPONSORED BY: Connect to Convert – Boston The World’s top conference and expo…