Search Results for: loyalty

Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its
first and only sports sponsorship deal and the strategy around it.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

A local campaign doesn’t need to stay local. Take a lesson from Dietz & Watson
on how to move your winning promotion from a local play to a national phenom.

When it comes to bolstering consumer relationships the
ultimate building block lies in brand affinity.

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]

The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line.

The customer experience is no longer just a check box—here’s why.

Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions.

Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.

Now that you’re gotten your data privacy house in order for GDPR, are you ready for California’s Consumer Privacy Act?