Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 8, 2019 Red Sox CMO on the Team's 2019 Marketing Plays Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans. More… SPONSORED BY: Experiential Marketing Summit…
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 10, 2019 Aflac Highlights What It “Isn’t” to Showcase What It “Is” A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand for consumers and insurance professionals. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life Sciences…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 11, 2019 PepsiCo's Scott Finlow on How Tech is Reshaping Marketing PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty. More… SPONSORED BY: 7 Inspiring Email…
Forbes tells us why it chose five successful brands who serve personalized marketing content that "makes us green with envy."
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 4, 2019 Presenting the 2019 CM200 Check out our exclusive new listing of the country's top 200 brand activation and B2B agencies, chosen by the editors of Chief Marketer More… SPONSORED BY: The 2019 Ex Awards Welcome to the world’s largest…
Influencers can be uniquely poised to tap into major life stages on behalf of brands looking to make a deeper impact.
Catch up on your end-of-year reading with our top 10 most popular articles of 2018
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 3, 2019 Martech Spending Continues to Rise in 2019 The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck. More… SPONSORED BY: The 2019 Ex Awards Welcome…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 20, 2018 2019 B2B Marketing Watch: Top Opportunities for the New Year ABM, AI, ROI….learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019. More… SPONSORED BY: Reach Highly Responsive…