Search Results for: loyalty

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.

According to a new report from Gartner, introducing some “productive friction” into customers’ digital journey could increase sales and brand loyalty.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Organizations that have recently introduced loyalty programs during the pandemic.

This special report takes a deep dive into the loyalty marketing discipline and provides smart strategies and contemporary best practices that inspire deep emotional connections between brands and customers.

When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.

The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.