For any retailer still struggling with siloed systems and data, achieving unified commerce can feel like a tall order.

If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started.

CM Weekly September 8, 2019 September can be a fresh start for many people. A new class or school gives students a chance to reinvent themselves. This week, we look at some innovative ideas and campaigns that can inspire your brand. Top of the list for inspiration is this year’s newly announced PRO Awards finalists.…

IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.

Partner Content by: Southeastern University Online Type: Article Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly gaining popularity with many of the demographics that marketers desire most. Why are podcasts so popular? For…

The best brands define their voices early and execute it in everything they do. Read about 4 excellent examples to learn from in UWA Online’s article “Brand Voice Examples For Creative Marketers”.

Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.

CM Weekly for the week of April 21, 2019 Let’s get right into it: Influencer marketing is a tantalizing option for most marketers, but with its popularity on the rise and more than 320 new influencer platforms and agencies in the market just this year alone, marketers have to do extra due diligence on who…

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

Conversations around inclusivity and diversity has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.