Search Results for: loyalty
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Loyalty Marketing
Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected
A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.
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Loyalty Marketing
Post-Pandemic, Trust Is Even More Important in Buying Decisions
While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.
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Gartner Study: ‘Productive Friction’ in Digital Experiences Pays Off
According to a new report from Gartner, introducing some “productive friction” into customers’ digital journey could increase sales and brand loyalty.
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Brands on Fire: Dunkin’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Loyalty Marketing
McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era
Organizations that have recently introduced loyalty programs during the pandemic.
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Loyalty Marketing In The Data-Driven Era
This special report takes a deep dive into the loyalty marketing discipline and provides smart strategies and contemporary best practices that inspire deep emotional connections between brands and customers.
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Loyalty Marketing
Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event
When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.
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Demand Gen
How Blink Fitness Engaged its Membership During the Pandemic
The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.
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Acquisition
How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
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Engage & Convert
McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.