Search Results for: loyalty

While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.

In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” 

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

A look back at our recent conversations with CMOs making waves in the industry.

Data collaboration eBook

By E.B. Moss This year’s DPAA Global Summit centered on the dual themes of “omnivideo” and “authenticity” during a full day of sessions at New York’s Chelsea Piers. Experts from agencies, out of home media networks and brands, including McDonald’s and Mastercard, educated a standing-room only audience of seemingly close to 1000 delegates. As Barry […]

  Thursday October 12, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The League of Legends World Championship is underway following the start of the Play-In Stage earlier this week in Seoul, South Korea. The main event will begin Oct. 19 following play-ins, with two more teams qualifying […]

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.

Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.