A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.

CM Weekly August 3, 2019 Are your family vacations idyllic, or more like the Griswold’s adventures? Ours are usually somewhere in between. Still, the risk of kids bickering and Wally World being closed for repairs doesn’t scare off the almost 100 million Americans who will embark on trips this year. We’ve got travel on the…

CM Weekly July 27, 2019 It’s beginning to feel a bit like Christmas in July, isn’t it? After all, how many people started their holiday shopping during Amazon Prime Day? We’ve got a look at what the etailer’s $10 credit offer to shoppers willing to install Amazon Assistant means for marketers, and thoughts on what…

Competition has never been fiercer as consumers are now just as likely to choose a new product or category as they are a direct competitor.

In this Chief Marketer special report sponsored by Epsilon, discover how progressive brands are moving their loyalty programs into the modern era, and how your brand can engage loyalty members for the long haul.

Prime Day—Amazon's midsummer, 48-hour version of Cyber Monday—was projected to bring in $5.8 billion. Here's 3 ways it is changing the ecommerce game.

A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?

An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.

High maturity marketing partnerships contribute 28 percent of overall company revenues, while low maturity programs contribute only 18 percent.