Search Results for: loyalty

The reputational impact of a crisis can be reduced, largely by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. Our author details what steps PR professionals should take when a crisis erupts.

Five key areas to look at when evaluating the performance of your partnership and affiliate programs.

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI’s potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is the next logical step in using AI in digital audio advertising.

The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.

While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.

In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” 

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

A look back at our recent conversations with CMOs making waves in the industry.

Data collaboration eBook

By E.B. Moss This year’s DPAA Global Summit centered on the dual themes of “omnivideo” and “authenticity” during a full day of sessions at New York’s Chelsea Piers. Experts from agencies, out of home media networks and brands, including McDonald’s and Mastercard, educated a standing-room only audience of seemingly close to 1000 delegates. As Barry […]