Search Results for: loyalty

Consumers’ two biggest complaints about customer service call centers are not getting their problem solved on the first call, and communication problems with offshore call centers, according to a new consumer survey on call center service.

Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members.

Loyalty pays off this summer for Visa cardholders who like to eat at Burger King.

BORDERS: is offering three limited edition gift cards designed around the seventh and final book in the Harry Potter series

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The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.

According to a loyalty program census from Colloquy, the average American household belongs to 12 reward or recognition programs, but is active in only five.

The biggest factor in consumer apathy is a lack of relevant communication from the marketer. A look at my own dozen memberships affirms this.

Lillian Vernon Corp. plans to feature online customer reviews of product purchases on its Web site, as part of a broader effort to increase sales, customer loyalty and referrals from Internet search engines.

The Direct Marketing Association’s International Council will honor James Thornton with a lifetime achievement award and Daniel Rutenberg as the international direct marketer of the year on June 18 — DMA International Day.

Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions.