Negative press continues to nag the deals industry — customers are facing buyer’s remorse and merchants are not seeing expected returns, leaving deal providers pressured to pivot their business models and come out ahead. The lingering issue is how daily-deals companies like Groupon and LivingSocial can mend their relationships with both merchants and customers. Improving…
Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the "ultimate question" approach to measuring customer satisfaction.
StubHub, the world's largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.
GameStop
If retailers haven’t already gotten the hint that a mobile app presence is important and potentially profitable, a survey from Apigee, an API company, is another kick in the right direction. Among the findings in the survey is that nearly 3 in 5 mobile app users say they’d consider purchasing holiday gifts this year on…
Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.
The role of the chief marketing officer is becoming more critical as marketers move to data-focused efforts. Bryan Pearson, president and CEO of LoyaltyOne, offers five data-fueled ways CMOs can influence organizational change.
Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include the Association of the Miraculous medal Donors, Marquis Who
Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.