Search Results for: loyalty

How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds

The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy

It’s a marketing maxim that loyalty programs boost sales and new research from Carlson Marketing Worldwide proves it. Of the 2.5 million consumers surveyed,

Not since Ponzi have so many “rewards” programs blossomed in our midst.

The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Retailers need to transform their loyalty programs, a new survey has found.

There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon.

HALLMARK: has renamed its Gold Crown loyalty program to Crown Rewards

Carlson Marketing is offering a new option to redeem loyalty points via a digital music store.

Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I’d like to offer some basic list information for small businesses that are less familiar with direct mail.