Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

CM Weekly June 28, 2020 Facebook has had some rough weeks in the past. But this one’s up there. Major brands, from The North Face to Ben & Jerry’s to Verizon, have pulled ads from the platform at least for the month of July to protest the company’s policy toward removal of hate speech. It’s…

Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today—it’s the customer experience itself. Salesforce’s “State of the Connected Customer” research report tell us that customers are 140 percent more likely to spend after having a good experience. That certainly makes sense,…

CM Weekly June 21, 2020 Will there come a time when the phrase “what a week” feels like hyperbole? Given how this one played out, that day isn’t coming anytime soon. The Black Lives Matter movement has challenged brands to take a hard look at their company values and enact real change at an incredible…

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.

CM Weekly June 14, 2020 All eyes are on brands taking a stand—or staying silent, to their own detriment—for racial justice. Sephora has pledged to dedicate at least 15 percent of its stores’ shelf space to black-owned brands. NASCAR has banned confederate flags. Silicon Valley tech has led with the purse: Apple is spending $100…

CM Weekly June 7, 2020 A lot can happen in a week.   Pivoting marketing strategies, activations and communications in the face of a global pandemic was the number one priority for most brands. But after 10 straight days of protest following the death of George Floyd while in police custody, the fight for racial…

CM Weekly May 31, 2020 Everyone and their grandmother is trying TikTok these days. My sister, for instance, recently answered the call. In her quest to remain productive and busy during quarantine, she asked her family to join her in a TikTok dance for Mother’s Day. It was new. And it was fun. Like millions…

Three ways brands can implement technology to help streamline and control the customer experience.

CM Weekly May 24, 2020 “Now, more than ever, you can't think like a CMO. You've got to think like a human being.” –Andrea Brimmer, CMO, Ally Financial   That sentiment inspired the financial services company to co-create a series with Katie Couric that spotlights the bright spots amid the COVID-19 pandemic, from a social-distanced…