Search Results for: loyalty

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

The winning campaigns in 23 categories representing a
distinguished collection of work by some of the best promotion agencies
in the industry.

Business-to-business direct marketers find it hard to test, and for a good reason: B-to-B campaigns are complicated, with multiple touches and long sales

Loyalty Builders’ mathematician Bill Vorias offers a hypothetical example of how a lowered confidence-level requirement can work.

The results are in! Agency Freshworks won the Best Overall Pro Award for its campaign, “Simpsons Movie Kwik-E-Mart Experience,” for its client 7-Eleven.

EURO RSCG DISCOVERY: the customer loyalty marketing and global data analytics division of Euro RSCG Worldwide, has named Richard Hren has strategy director, effective immediately.

Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately

When major changes happen in the markets, The Wall Street Journal Online will generally send out email alerts. One of those came yesterday shortly after the close of the market. It said, “The Dow Jones Industrial…

UAL Corp. the holding company of United Airlines, has named Dennis Cary senior vice president and chief marketing and customer officer

Hilton Hotels has partnered with cognac maker Martell in an auction that allows loyalty members to bid points for the “ultimate Martell experience.”