Search Results for: loyalty
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Agencies
H&R Block and Others Reach Out to Young Filers
Tax brands are going after young filers with integrated campaigns
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Assessing the Value of Word-of-Mouth Campaigns
Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.
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Report: Marketers Place Priority on Nurturing Existing Customers
Nuts and bolts issues like customer satisfaction and retention top marketers’ list of concerns. Worrying about the long tail is a thing of the past.
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Agencies
Loyalty Program Members Can Help Ease Companies’ Recession Sting
Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.
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Agencies
The Holes in Dunkin’ Donuts’ Word of Mouth Campaign
Dunkin’ Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.
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Agencies
Sharpie and Others Offer Lessons in Getting Customers Talking
Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking
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Agencies
Offer Multiple Prizes Instead of Just One
Beat the recession without breaking the bank
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Agencies
Citi Rolls out Gift Card Design Contest
Citi has launched a gift card design contest.
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Agencies
Postscripts
DENNY’S: restaurants are giving members of its Real Breakfast Club an extra incentive to visit. Members this week received three coupons for free breakfast and lunch with the purchase of a meal.
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