Search Results for: loyalty
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Agencies
P&I Postscripts
COUPONS INC.: has partnered with CVS, Walgreens, Kmart and H-E-B to supply printable coupons to their Web sites
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New York Style Promotes New York Theater with Sweeps
Snack maker New York Style is serving up a portion of Broadway style with its Bagel Crisps and other twice-baked deli products, launching an instant win sweepstakes that will give prizewinners trips to see Broadway shows
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Agencies
Meet the Broker: Bill Ochs
Today we meet Bill Ochs, director of list sales at Macromark, where he’s worked for the past four and a half years. Despite overall economic gloom, he’s been able to find strength in categories such as health and business opportunities.
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Agencies
Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy
The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago
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Agencies
Nine NHL Teams Build Loyalty/Funds Through Beard-a-Thon
Sports fans can be, well, let’s just say, crazy fanatics about their teams
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Agencies
MovieTickets.com Debuts Loyalty Program
MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers
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Word-of-Mouth, a Key Component of the Marketing Mix
So how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?
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Agencies
Talbots Filing Details New Loyalty Program, DM Activity
What makes The Talbots Inc.
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Agencies
Talbots Records Half-Billion Dollar Loss In 2008
The Talbots Inc. reported a $560.7 million net loss during its 2008 fiscal year, a significant deepening of the $188.8 million loss it took during 2007. More, along with The Eavesdropper’s Take, follows.
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Agencies
Royal Caribbean Taps Betsy O’Rourke To Be Senior VP Of Marketing
Cruise line Royal Caribbean International has named Betsy O’Rourke senior VP of marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.
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