Search Results for: loyalty

Amazon’s October sales event boosted its own bottom line, but the halo effect that typically occurs for other retailers during an Amazon sale did not appear.   Amazon.com Inc.’s October sales event for its Prime loyalty program members — dubbed Prime Big Deal Days — brought in more sales and items sold during the two-day event […]

Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.

How McDonald’s has transformed its marketing organization, from launching a loyalty program to revamping its data infrastructure.

This week’s hot takes on hot topics in experiential marketing cover Golden Porta Potties, boozy “sailgates” and a “Bridgerton” bust.

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.

The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing.

How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.

Both Adobe and Deloitte say deals will fuel online sales growth. Inflation will slow holiday sales producing more modest growth after pandemic-related surges.   Consulting firm Deloitte and digital customer experience vendor Adobe both estimate 2024 online holiday sale will increase around 8% compared with last year.   Deloitte forecasts a slowdown in holiday sales growth  Deloitte […]

PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.