Search Results for: loyalty
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Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.
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Demand Gen
PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.
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Digital
Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
The brand’s media strategy, social investment, measurement approach, and more.
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Loyalty Marketing
How to Assess the Effectiveness of Your Loyalty Program
Five steps to increasing brand loyalty and love.
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Cynopsis: Esports
08/03/23: Project L, Riot Games’ upcoming fighting game, will be playable at Evo
Thursday August 3, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Project L, Riot Games’ upcoming fighting game, will be playable at Evo, the largest fighting game tournament in the world, the companies announced. The project codenamed Project L has been years in the making for Riot […]
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Marketers on Fire
Marketers on Fire: Walgreens CMO Linh Peters
We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.
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Technology
Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.
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Technology
Webinar: How Successful Brands Deliver Personalized Experiences
In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.
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Data & Analytics
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
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Cynsiders
Closing the Gender Gap
A SeeHer Series By Yuko Furuichi, CEO at and President of Comexposium Japan My entire career has been focused on driving growth and innovation in digital media and advertising technology. I started my journey on the agency side, working for companies like CyberAgent, but quickly realized my passion for sparking connections and innovation could help […]