Search Results for: loyalty
-
People in the News
The Ace Group and LoyaltyOne Consulting have made recent management changes.
-
Women’s Pro Soccer Puts Best Marketing Foot Forward
The Women’s Professional Soccer league survived a rough first year that saw its regular season leader, the Los Angeles Sol, disbanded in an owners’ dispute
-
Agencies
Loyalty 360 Hires Jim Lott as VP Sales
The Loyalty Marketer’s Association has hired Jim Lott as vice president of sales
Tagged in: -
Brands Get a Referral Edge from Facebook: Survey
According to new research from consulting agency Morpace, consumers who friend brands on social network Facebook are as interested in showing their friends what products
-
The Physics of Word of Mouth Marketing
There is an art and a science to word of mouth marketing. The art is the creative and innovative ways companies spark conversations with customers
-
Agencies
When Building Loyalty: Think Like a Gamer
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes
Tagged in: -
Agencies
Pricing Makes Walmart Loyalty Leader: Survey
Walmart has leapt ahead of most of its competition in a new loyalty study. But the behemoth of Bentonville shouldn
Tagged in: -
Agencies
Consumers Put Price First in Calculating Retail Loyalty: Colloquy
When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One
Tagged in: -
Feeling Blue
You wouldn’t have to have read our piece last week on CPA Networks to know that they not only play a vital role in the performance marketing ecosystem, but that they…
-
Agencies
A&P Will Let Shoppers Save Text Coupons to Loyalty Cards
Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones
Tagged in: