Search Results for: influencers

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.

A SeeHer Series By Samantha Johnson , Professional Soccer Player A Southern California native and former USC standout, Samantha Johnson is paying it forward by creating programs to enhance the educational experience of alternative learning students. She hopes to leverage her career and platform as a professional athlete to support the next generation of girls […]

How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.

A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.

  Thursday March 31, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. New esports org WYLDE announced that global sports star Usain Bolt has joined the business as co-owner, and marking his first foray into esports. Based in Dublin, Ireland, WYLDE was founded two years ago by Steve Daly, a […]

A SeeHer Series By Marie Ford, Vice President, Retail Customer Experience, CVS Heath CVS Health is dedicated to gender equality, and we are intentional in our actions to instill a culture that believes in the value of differences. These actions have put us front and center among Fortune 100 companies in the effort to create […]

A SeeHer Series Tiffany “Delilah” Miranda talks about the mission behind Girls Make Beats and the importance of empowering the next generation of music producers, DJs, and audio engineers. If you can see her (and hear her), you can be her. Click here for SeeHer and Girls Make Beats   About SeeHer SeeHer is a global coalition of […]

  Thursday March 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming and Monster Energy sealed an extension and expansion of its partnership with Monster Energy in a multi-year agreement designed to include more ESL Gaming products and marks the first time Monster Energy will support mobile gaming […]

Wednesday March 16, 2022 SHOWTIME Sports and Premier Boxing Champions revealed a lineup of nine boxing events that will span the first half of 2022 and featuring 21 undefeated fighters, along with two world championship unifications bouts one for all four world title belts and the coveted title of Undisputed Champion, and one for three […]