Search Results for: influencers

We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.

A SeeHer Series In the first blog of 2023, SeeHer President Christine Guilfoyle shares what is needed for us to realize a world free from gender bias.   Gender equality is a movement, not a moment. It is 2023, and we have learned that the progress we have made over the past decades is at […]

  Thursday December 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The race for sought-after VALORANT partner positions is heating up as non-partner teams build out rosters to compete for two years of guaranteed partner status in various regional leagues. The battle is most intense in North America, where […]

A SeeHer Series Lizzie Widhelm, SVP, B2B  Marketing and Ad Innovation at SXM Media, Advertising Hall of Achievement inductee and Pandora’s first salesperson, dives into new research highlighting the rise of female podcast listeners, the opportunities for advertisers to reach this audience, and how the SiriusXM Podcast Network (the No. 1 podcast network with women […]

  Thursday December 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The fallout from the Smash World Tour’s cancellation continued this week as Panda Global CEO Dr. Alan Bunney was ousted from the organization. Bunney was cited by multiple Super Smash Bros. tournament organizers as having attempted to coerce […]

A SeeHer Series The metaverse is upon us, and brands are scrambling to figure what the opportunities are and how to activate them. SeeHer is partnering with Cincinnati agency Curiosity to develop the insights and data marketers need to succeed in cyberspace. In this week’s column, Curiosity Co-owner Ashley Walters, executive director of the agency’s […]

  Thursday December 1, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. A New York Times story about the uncertain profitability of esports has made waves in the industry this week. “They certainly pitched us that the growth of these leagues would be meteoric,” Misfits founder and CEO Ben Spoont […]

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

Thursday, November 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The International Olympic Committee will host the first Olympic Esports Week in Singapore in June 2023, the IOC announced Wednesday. The event, which will take place from June 22-25, “will showcase the best of virtual sports – hybrid physical […]

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.