Search Results for: influencers

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

  Thursday February 9, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Recent layoffs at esports and lifestyle organization 100 Thieves are a symptom of larger problems within the company, according to a report from Digiday. 100 Thieves has undergone two rounds of layoffs since the middle of last year, […]

We explore an immersive, in-world experience created for VIPs and fans of HBO’s new series “The Last of Us.”

  Thursday February 2, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan’s woes on the stock market are well-documented, and with the company’s stock hovering below $1 per share for more than a week, the esports and lifestyle organization is getting closer to being issued a deficiency notice […]

   A SeeHer Series By Patty Kerr, Co-Founder, Strategic Advisor, SeeHer “The privilege of a lifetime is being who you are.” – Viola Davis, SeeHer Award Honoree, 2017 SeeHer was born in 2016 because we saw that bias in storytelling, often unconscious, was hurting our businesses and keeping generations of women and girls from competing […]

  Thursday January 26, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The past week brought another round of layoff announcements across major tech and media brands. From Google’s cut of 12,000 employees to layoffs by Fandom that hit games and entertainment media giants like GameSpot, Giant Bomb, Metacritic and […]

  Thursday January 19, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Adjustments to YouTube’s models for ad servicing and its YouTube Shorts platform could shake up the creator economy in esports and gaming in the coming months. YouTube plans to shift its monetization strategy for Shorts to let partners […]

  A SeeHer Series The SeeHer Gender Equality Measure (GEM®) pioneered the quantitative measurement of gender bias, and CBS has been at the forefront of programming inclusiveness since the network started using the methodology for program research in 2018. In 2020, CBS adapted GEM® to develop a Black, Indigenous, and People of Color (BIPOC) metric […]

How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

  Thursday January 12, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Riot Games has changed the format of its League of Legends Mid-Season Invitational and World Championship and will bring the tournaments to London and South Korea, respectively, this year, the developer announced. This year’s MSI will feature 13 […]