Search Results for: influencers

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

This week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for more diverse PR representation and the aftermath of Ohtani’s non-press conference press conference.

Thursday March 28, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. League of Legends developer Riot Games is shifting its esports strategy to better support its franchise teams, including a minimum revenue share guarantees and opening up additional sponsorship categories for esports organizations. The changes, Riot President of […]

In our 2024 Agency Business Outlook report, agency leaders report that hiring continues to be one of the top three investments they are making, with special focus on creative, account services and production roles. But across the country, hiring and retention trends amid an ever-evolving workplace continue to have trickle-down influence on the way event […]

Our industry believes the fact that generative AI algorithms can analyze vast amounts of data and generate ad content personalized to individual users is a good thing. But how do consumers feel about all of these AI-powered experiences?

This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and “f*d up” marathon sponsorships.

As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential […]

This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press. 

The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution. This year’s study reveals that the digital advertising industry has acknowledged the lasting impact of data privacy changes and signal loss, but these have magnified measurement and addressability issues. 

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.