Search Results for: influencers
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DraftWorldwide Acquires The Sloan Group
DraftWorldwide, Chicago, has acquired the Sloan Group, a New York-based agency, specializing in youth, entertainment and technology industries.The Sloan
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Portable Design E-Mail
The new Portable Design E-Mail Subscriber list in now available from IDG Communications. The list includes over 18,000 subscribers and registered site
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Lightwave Email List
These 20,000 subscribers to Lightwave magazine have given permission to receive third-party transmissions. Lightwave covers the fiber-optics communications
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Agencies
Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.
Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for
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Research Buy
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
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Agencies
God Retain the Queen: New survey offers insight into U.K. CRM attitudes
When it comes to customer relationship management, marketers in the United Kingdom talk a good game, but putting their knowledge into play has proven
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Agencies
BOOK REVIEWS: Two Cult Classics
It’s a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT’s very own Curmudgeon-at-Large,
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Live from New York: Panel Explores Building Opt-In E-Mail Lists
The image of cyberspace as the final frontier was reaffirmed yesterday at a panel discussion on electronic prospecting. Among companies that would provide
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Online Research Influences Billions of Dollars Spent Offline
In 2005, consumers will spend more than $632 billion offline as a direct result of research they conducted in cyberspace, a number that dwarfs the $199
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Harris Survey Finds Six E-Shopping Archetypes
Online shoppers can be E-bivalent Newbies; Time-Sensitive Materialists; Clicks & Mortar; Hooked, Online & Single; Hunter-Gatherers; or Brand Loyalists,