Search Results for: influencers

Depending on how personal data is handled and how much trust consumers have in a company consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by the Ponemon Institute of Tucson, AZ and the Boston-based interactive advertising firm Dotomi.

General Nutrition Centers, Inc. has an ideal incentive to reward consumers who stick to their New Year’s resolution of losing weight—cash and prizes totaling $50,000. Beginning Jan. 1, dieters can visit participating GNC stores for an entry form to …

Anyone who has ever given a toddler a baseball glove or a 12-year-old the latest incarnation of an Elmo doll quickly realizes that children are not a homogenous demographic group. This realization is often accompanied by tears (of the gift recipient, not the giver).

If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.

Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling

A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …

(Promo) Hispanic buying power is expected to reach $1 trillion by 2010.

And Latino women — key influencers and buyers — are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language preferences than ever before, Bonnie Garcia, president of Market Vision, said Wednesday.

Hispanic buying power is expected to reach $1 trillion by 2010. And Latino women—key influencers and buyers—are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language …

Kids entertainment producer Nickelodeon Networks has named Ron Geraci its senior VP-research. Geraci oversees all programming and advertising sales research for Nickelodeon and digital channels Noggin, The N, Nickelodeon Games and Sports (Nick GAS) and …

A Direct special report on the state of the direct marketing industry