Search Results for: influencers

While the bulk of this report deals with reaching direct marketing customers more effectively, I thought I’d take a look at the so-called non-responders.

The Direct Marketing Educational Foundation (DMEF) will honor Stephen R. Polk, chairman, president and CEO of R.L. Polk & Co.; and Experian for their

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the

A $1.7 million direct response ad campaign touting the armed forces has been launched by the U.S. Department of Defense. All the ads in the mostly print

(Direct)Poor you: If you weren’t asked to help choose the music for a Pringles commercial and didn’t get an advance copy of a script to a television show

A lawsuit by a former employee has turned into a huge black eye for Coca-Cola, which this week acknowledged tampering with a promotion for frozen beverages

Small and medium-sized businesses are avid buyers of technology products, according to a new study released by Harte-Hanks Inc. at the DMDNY show. Some

With its original founder Victor Ayala, still in the driver’s seat, The Guild Group turns 23 this month. The privately-owned firm lives by the values

Mailer groups basically supported Postmaster General Jack Potter’s latest recommendations for maintaining the U.S. Postal Service that he made before