Search Results for: influencers

America is famous for many things, but only recently has it gained the distinction of being the world’s fattest nation. Some 64% of U.S. adults are either

A recent poll shows most kids think they are healthy eaters and aren’t sure what to make of all the fuss over America’s expanding waistline. But don’t

Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped

Echo boomers have a lot going for them. These 12- to 24-year-olds are a confident group. They think they are smart. They know what they want out of life

Guerilla marketing will spread beyond jaded young adults as marketers target Baby Boomers, African-Americans and other audiences this year. That’s one

Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose

Consumers and businesses differ over how to treat personal information, according to a new survey of both individuals and privacy and marketing executives.

If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

As this issue went to press, President Bush signed the nation’s first federal anti-spam law and that loud popping noise you hear is direct marketers uncorking

A clearly articulated return policy can make the difference between whether a new customer uses a direct response channel, or an existing customer returns