Search Results for: influencers
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DIRECT Listline
Semiconductor Magazine Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level
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Former VP Charges MeritDirect with Unlawful Dismissal
A former senior vice president at MeritDirect has filed an arbitration claim alleging that the list management-brokerage firm dismissed him without cause, is withholding compensation and has slandered his name.
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COKE STAGES SECOND “HARRY POTTER” EFFORT
In preparation for the Nov. 15 release of Warner Bros. second “Harry Potter” film, Coca-Cola Co. yesterday kicked off a Catch the Golden Snitch and Win
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DIRECT Listline
VROOM Catalog Buyers These 70,064 consumers have purchased over $25 worth of rock and roll memorabilia from the VROOM catalog of licensed merchandise.
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Medium Rare
More than 70 percent of purchase decisions are made in the store. If you’re involved in marketing in any capacity, you probably already knew that. The
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Agencies
GTSI Back in Catalog Biz
A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells
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Agencies
Getting Real Results
Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions
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Agencies
Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult
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Rubin Response Services Founder William Rubin Dies
William S. Rubin, president and founder of Rubin Response Services Inc., died yesterday of a heart attack at his home in Long Grove, IL. He was 65.
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Fluency Test
When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America