Search Results for: influencers

  • Volkswagen, Scholastic Expand Seat Belt Program

    To promote the increased use of safety belts and reduce the number of auto-related teen deaths, Volkswagen of America, Inc. and Scholastic Marketing Partners are expanding their joint educational program. Volkswagen is telling teens to buckle up …

  • Agencies

    NBC Builds Online Buzz For The Office Premiere

    Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style …

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  • What Wins Over Buyers Doesn’t Always Keep Them

    All marketers know that sales, coupons, and other promotions can yield short-term gains. But a holiday 2004 study by ForeSee Results, a Web development strategic firm, confirms that such offers don’t necessarily build long-term loyalty.

  • Method to your Madness

    What’s the method to your madness? I know for me, it’s relationship marketing. Here are five marketing methods guaranteed to help you grow profitable and satisfying partner relationships.

  • FSI-distributed Coupons up 7.7%; CPGs Lead the Way

    Procter & Gamble, General Mills and Unilever were the top FSI coupon advertisers last year, as Americans continued their love affair with clipping coupons. In 2004, 251 billion coupons were distributed within newspaper FSIs, a 7.7% increase over 2003. …

  • BLINK

    At the top of this week’s New York Times Bestseller List is BLINK, by Malcolm Gladwell. The author of “The Tipping Point” (great book by the way) explores the importance of hunch, the power of first impressions, and how instinct influences

  • Claim your FREE* X!

    Everyone in this industry has seen the last 2 years of online marketing following a trend of gathering leads by offering “free” goods.

  • Gay-Specific Marketing May Influence Brand Loyalty: Survey

    (Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, …

  • Gay-Specific Marketing May Influence Brand Loyalty of Gays, Lesbians and Bisexuals: Survey

    Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, according to a new survey by Harris Interactive

  • Consumers More Skeptical about Corporations: Survey

    Consumers are more skeptical than ever about corporations — and their marketing. Two-thirds of consumers are skeptical of corporate motivations, according to a survey conducted by marketing agency Public New York. Fully 67% of respondents said they’re …