Search Results for: influencers

Above-the-line marketing spending, which encompasses brand marketing designed to reach a mass audience, will grow at a steady clip from its $200 billion level in 2003 to around $250 billion in 2007.

The majority of U.S. adult Internet users share content with others via email, with jokes and cartoons being the most frequently forwarded content.

According to Pepper Miller and Herb Kemp, the authors of “What’s Black About It?”, “Civil rights activists and educators are becoming increasingly uncomfortable with the commercial exploitation of the month, originally intended to honor the history of black achievement in America. African-Americans are becoming more aware of the ulterior motives of some of the promotions that center on Black History Month.”

Walter Karl Inc. has been chosen to manage the Tristar Product Buyers
master file, which identifies 900,000 customers from the last 12 months.
Those listed spent between $15 and $100 in response to TV infomercials.

(Corporate Meetings & Incentives)—In an industry first, the SITE Foundation has taken an in-depth look at market forces, both within companies and globally, that have

Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …

There is no “one size fits all” approach to reaching the influential 40 and over female, but rather distinct segments that should be marketed to appropriately, according to a new study. The study, conducted for More magazine by trend and research …

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…

The Affiliate Summit 2006 was an incredible success, with over 13 of the PartnerCentric Inc team in attendance including the President of PartnerCentric Inc Linda Woods. The PartnerCentric Inc booth had a fantastic turnout with much of the interest…

As the curtain closed on the holiday shopping season, new figures indicate that consumers are 4% less satisfied with the online shopping experience than they were earlier in 2005.