Search Results for: influencers

Environmentally friendly marketing may be the rage, but a recent poll found that retailers “green” messages are not necessarily swaying Gen Y buyers to a make a purchase.

MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.

Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found.

Retailers need to transform their loyalty programs, a new survey has found.

Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food.

College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend.

TPN has promoted a umber of staffers in client and creative services to support the agency’s growth.

In his session at the ETail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet world.

Procter & Gamble is launching a campaign to help improve the way African American women are portrayed in popular culture, the company said.

Advertisers are trusted less than anybody besides telemarketers, so it is imperative that they find others to spread the good news about their products and services for them. This is where word-of-mouth kicks in. According to…