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While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …

Be honestyou’d love to see your face on the front cover of this PROMO issue. It would be nice to be named PROMO’s Agency of the Year. Why? Because it

There’s a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.

Back in the day, people in their 50s and 60s often were resigned to the fact that they were about to enter their golden years. But folks who danced in

A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization

RSS Feeds–IMN Inc., an electronic marketing firm in Newton, MA, has introduced a new tracking and reporting feature that tracks how readers interact

NBA TV today launches marketing initiatives for the NBA All Star Weekend Feb. 12-16 in Los Angeles and across the country. “All Star Weekend is the ultimate

CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com

PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The

Treasure Chest Vacations These 141,128 individuals responded to direct mail offers for packages and promotions for airlines, resorts and cruise lines.