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Range Online Media Acquires Search Engine Optimizer ZenHits
Range Online Media, Fort Worth, TX, has acquired Zenhits, a New York-based search engine optimization firm. The acquisition will allow Range to enhance
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Can We Sell It? Yes We Can!
Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas
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Delia’s Deal Strengthens Alloy
Alloy hopes to charge up teens’ holiday shopping with promotions that include Delia’s stores. Alloy fielded calls from soft drink, health and beauty care
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Agencies
Things for the Memories
The problem with once-in-a-lifetime occasions is that they’re rotten candidates for generating repeat business. The Reward Club, a loyalty program from
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Mail Stream: A Report on Incoming Direct Mail
Rodale’s Prevention En Español introduced a natural health guidebook to the Spanish market in a recent mailing. The magalog promotes El Recetario Herbario, a Spanish-language translation of a well-established Rodale title, The Herbal Drugstore.
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Promotion leads BRANDING
For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.
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Agencies
The Not-So-New Media
Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to
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Agencies
Shindigz Celebrates SEO
Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier
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Mail Stream: A Report on Incoming Direct Mail
Lifestyle Fascination
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Mail Stream: A Report on Incoming Direct Mail
Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.