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Ballard Designs Introduces Outdoor Living The premier issue of Ballard Designs’ spin-off title Outdoor Living is subtitled “Living Without Walls.” The catalog explains this concept of expanding living spaces outside, even creating “an outdoor version of …

PROPERTY: Spider-Man 2 STUDIO: Sony Pictures Entertainment PARTNERS: Burger King, Kellogg/Keebler, Dr Pepper, Kraft It used to be a Hollywood truism that

After a 12 hour post-AD:TECH day and still catching up on messages and emails, the show already feels like ages ago. The exhibit was once again– encouragingly for the space– “bigger and better” than the last time.

Everyone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-mail newsletter.

Consider that ubiquitous black liquid that you rely on every morning as your sole source of energy. Not oil… COFFEE.

While the debate heats up about the impact of food marketing on American childhood obesity rates, baby food and baby care company Gerber says most parents are eager to help their children start healthy and stay healthy. They just need some encouragement in the right direction.

Video is an accepted part of online marketing, but there’s one area it has not yet penetrated: E-mail newsletters. Not yet, anyway. But IMN Inc., an e-mail service vendor, is working on a system that will soon allow marketers to present near-DVD quality videos in their e-zines

Pacific Printing & Fulfillment Inc. has acquired Sacramento based Resolve Print & Mail for an undisclosed sum.

Based on the success of its 2004 grassroots Hispanic marketing program, which targeted Atlanta construction workers, DeWalt Industrial Power Tools has expanded the program to three new markets. Champions of the Trade will honor a total of 28 Hispanic …

BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized