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  • New Products and Services

    RSS Feeds–IMN Inc., an electronic marketing firm in Newton, MA, has introduced a new tracking and reporting feature that tracks how readers interact

  • NBA TV Plays All-Star Weekend

    NBA TV today launches marketing initiatives for the NBA All Star Weekend Feb. 12-16 in Los Angeles and across the country. “All Star Weekend is the ultimate

  • PROMO’S CAUSE MARKETING PLANNER FOR 2004

    CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com

  • Direct Sales Firm’s E-Newsletter Is a Hit

    PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The

  • List and Database News

    Treasure Chest Vacations These 141,128 individuals responded to direct mail offers for packages and promotions for airlines, resorts and cruise lines.

  • Progresso Soup Warms Ice Palace Crew

    General Mills feeds a hometown crowd on Wednesday, serving Progresso Soup to volunteers building the St. Paul Winter Carnival Ice Palace. The Progresso

  • Scene and Heard

    If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

  • Bloomingdale’s Goes for the Best

    In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

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  • Sen. Lieberman Takes on Junk Food Marketers

    Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.

  • Sen. Lieberman Takes on Junk Food Marketers

    Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.