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Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate…

A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.

The average American consumed the equivalent of 558 cans of carbonated soft drinks in 2004. That’s slightly over 1.5 12-ounce cans per person, per day

In his 1906 novel The Jungle, Upton Sinclair portrayed the underbelly of the American food chain of the time. In addition to becoming a best-seller, this

ABC is giving new meaning to the words “dirty laundry.” Feeding off the success of last year’s campaign, the network is building buzz around the second season of the hit show Desperate Housewives, promoting the series on 2 million dry cleaning …

Affiliate Motivation! While working on the philosophy that you need to create an attractive Program that Affiliates will want to join, put yourself in your Affiliate’s shoes and think about what an Affiliate will want from your Program.

McDonald’s Corp. will soon add Shrek and other popular movie characters to its menu as part of a two-year marketing partnership with DreamWorks Animation. The non-exclusive agreement, announced last week, includes tie-ins with two movies a year …

Brands are making the old new again, bringing decades-old products, once popular with adults, to today’s youngsters. While licensed products from blockbuster

People Magazine this week launches an expanded version of its People Live Tour that brings entertainment memorabilia to Wal-Mart parking lots. The tour, now in its fourth year, will hit 30 Wal-Mart Supercenters over 15 weeks, starting July 28. …

Reader’s Digest Association Inc. has named ALC Data Management to handle its lists of Spanish language subscribers and Hispanic subscribers to the English language edition of Reader’s Digest magazine. The Reader’s Digest Selecciones file identifies 288,000 Spanish language subscribers.