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Christopher Reeve Foundation Pledges to Continue Legacy The latest mailing from the Christopher Reeve Paralysis Foundation celebrates the life of its namesake, the late actor and director who was paralyzed after a horseback riding accident in 1995. The …

McDonald’s Corp. and Sega of America have teamed up for a Happy Meal promotion and sweepstakes that uses premiums as game pieces. The Dec. 3-27 effort features Sega’s gaming character Sonic The Hedgehog; a Search for the Silver Game sweepstakes seeds …

Christmas is the busy season for Jim Bullock, the owner of Toy Rocket, a Web-only retailer of action figures and collectibles. But when DIRECT Tips reached him in late December, he and his small staff were moving from the sell-and-ship phase of the holiday to the where’s-my-Boba-Fett-with-the-kung-fu-grip? phase. As a result, Bullock was glad to take some time to explain Toy Rocket’s decision to open up a second front on his target market and launch a store on eBay.

Subscribers to the e-mail newsletter “Really Useful Sites for
International Trade Professionals” are being offered on the Federation
of International Trade Associations (FITA) E-mail file.

Conrad Direct is the new manager of Children’s Wish Foundation
International’s donor list. Several segments are available, including
57,343 donors who contributed $5 or more within the last 12 months.

Compilers discuss information stewardship in Direct’s first database roundtable

City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …

Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail

Stop & Shop, Paw Paw Shopping Center and Supervalu were each honored last month for their innovative uses of electronic marketing. They received awards at the annual Global Electronic Marketing Conference (GEMCON), an event for retailers, manufacturers, …

Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while