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It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn’t

Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.

ADVO Residential Database ADVO has named ALC Data Management as manager of its ADVO Advantage Residential database. The file offers 100% coverage of residential

Summer is fast approaching. And with it comes the high season for mobile marketing. An endless caravan of customized cars, expanded vans, and big rigs

The inaugural issue of IT Solution Journal rolled off the presses during the second week of February at a cost of $25,000, including production and shipping.

PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

The legal minds at Hall Dickler Kent Goldstein & Wood, New York City, offer up the following predictions for the marketing industry in 2002: – Holding

Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed

Promo gets the first look inside the new Toys ‘R’ Us vision of retail marketing. By Dan Hanover, Managing Editor

Marketers within driving distance of New York City might want to consider a trip to the Big Apple sometime over the next few months. Bring along a pen,