Looking to update your CMS in 2019? Here's a primer of what to consider before you buy.

Chief Marketer recently chatted with Vonage CMO Rishi Dave about the challenges and opportunities facing the brand in 2019.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 10, 2019 Aflac Highlights What It “Isn’t” to Showcase What It “Is” A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand for consumers and insurance professionals. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life Sciences…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 11, 2019 PepsiCo's Scott Finlow on How Tech is Reshaping Marketing PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty. More…   SPONSORED BY: 7 Inspiring Email…

Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

Forbes tells us why it chose five successful brands who serve personalized marketing content that "makes us green with envy."

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 4, 2019 Presenting the 2019 CM200 Check out our exclusive new listing of the country's top 200 brand activation and B2B agencies, chosen by the editors of Chief Marketer More…   SPONSORED BY: The 2019 Ex Awards Welcome to the world’s largest…

Catch up on your end-of-year reading with our top 10 most popular articles of 2018