Search Results for: data

Walmart’s $2.3 billion acquisition of Vizio has sent ripples through the marketing industry, particularly among advertisers and ad-buying agencies that heavily rely on Vizio’s data tracking millions of consumers’ viewing habits. Vizio, a leading player in the connected-TV market, utilizes automatic content recognition (ACR) technology to provide precise data on consumer behaviors, aiding marketers in […]

For retail brands, Chief Marketing Officers (CMOs) are at the forefront of innovation and adaptation. With consumer behavior changing rapidly and technology constantly advancing, CMOs are embracing data-driven insights, leading strategic evolution, and spearheading transformation efforts within their organizations. Abercrombie and Fitch is utilizing their data to continue serving their consumer on their growth journey, […]

As the economy remains uncertain, retailers are turning to innovative approaches to secure optimal store locations. With the aid of cellphone data and advanced analytics, companies are gaining unprecedented insights into consumer behavior, reshaping their strategies for expansion. Americans still are spending, prompting retailers to leverage location data to pinpoint prime locations. It’s essential to […]

In a bold move aimed at reshaping its revenue model, Walmart has sealed a monumental $2.3 billion deal to acquire television maker Vizio, signaling a strategic pivot towards leveraging consumer data and ad space for future growth. This strategic acquisition grants Walmart access to a treasure trove of opportunities for advertising and marketing, through Vizio’s […]

Generative AI tools have proliferated across the marketing landscape, highlighting the emergence of custom products tailored specifically for marketers’ needs. While established tools like ChatGPT are widely used, the influx of new startups specializing in generative AI complicates the decision-making process for retail marketers. A key takeaway emphasizes the importance of asking critical questions when evaluating […]

What role can – and should – AI play in media buying and planning? Heather Petaccio, CEO at Adwanted USA,  shares her point of view on the opportunities and concerns about AI tools. How should companies approach the use of AI? AI can be used for many departments within their organizations. Marketing teams can quickly […]

In a bold move aimed at reshaping its revenue model, Walmart has sealed a monumental $2.3 billion deal to acquire television maker Vizio, signaling a strategic pivot towards leveraging consumer data and ad space for future growth. This strategic acquisition grants Walmart access to a treasure trove of opportunities for advertising and marketing, through Vizio’s […]

The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]

Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.

Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.