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CMO Q&A: Promethean CMO Cheryl Miller on the Education Market
Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to get her take on the challenges of marketing to the K-12 education sector.
Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to get her take on the challenges of marketing to the K-12 education sector.
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.
The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.
CM Weekly August 10, 2019 Does it feel like sometimes you just can’t get it right? This week, we take a look at a few spectacular bloopers big brands have recently made when marketing to women. Macy’s tried selling dinner plates designed with portion sizes labeled "skinny jeans," "favorite jeans" and "mom jeans." That debacle…
Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.
In this Chief Marketer special report sponsored by Keen, discover how to use the right numbers to showcase marketing’s worth to the C-suite.
What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.
You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.
A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.