Search Results For: data
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Profiles & Campaigns
First Data Focuses on Employee Engagement for Money Network
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
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Data Driven ROI
Is Your Data Ready for ABM?
Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that’s the crux of ABM.
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Data & Analytics
Getting Marketing Data In Sync, in Real-Time
As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.
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Data & Analytics
Maximizing Customer Retention: A Data Fitness Test
Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]
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Data & Analytics
How Big Data Can Improve B2B Lead Gen
Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.
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Acquisition
Combining Customer Data Sets for Holiday Relevancy and Beyond
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
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Data & Analytics
Brands Take Control of Their Data to Reset Privacy
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
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Data & Analytics
Data Lessons from Brooks Running, IGN and MVMT
Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.
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Data & Analytics
Why Clean Marketing Data is Not Just for CIOs
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.
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Acquisition
Why Data is the Key to Unlock the Path to Purchase
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.